08. February 2018 - 17:30 till 20:30
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ILEA Connects - Sasha Souza, Celebrity Wedding Planner | Silver Springs Golf & Country Club | Thursday, 08. February 2018

The Never-Ending Story

You feel trapped into doing exactly what your clients tell you to do - even if you've already done 150 blush or white or green . You know that the client can have so much more but what you are missing is how to sell your opinion, but you're also afraid you won't get the job if you try to get them to do something different. It's a never-ending story of running on your own Golden Hamster Wheel doing the same thing over and over again. Sasha will instruct on how to be persistent, efficient, come up with creative new ideas and sell them to the client.

Sasha's newest book will be available for purchase at the event!

Signature Sasha: Wedding Design Planner, by celebrity wedding and event designer Sasha Souza, is the only wedding design planner of its kind, providing event planners and brides-to-be with elegant design ideas, innovative approaches, planning tools, guidelines, and other wedding design necessities to keep you organized, prepared, and well-informed through your entire wedding design planning process.

This ultimate planner is a beautiful and chic download that will seamlessly guide and inspire you--or those partaking in planning this special event--through the steps of crafting each element of your wedding, including decorations, flowers, cake, venue, seating assignments, table top arrangements, timelines, and much more!

To create an innately unique wedding, your inspirations and dreams should be at the forefront of every decision. This planner provides you with tools including questionnaires and check lists to help you create your overall vision, while giving practical, simple ways to keeping organized, on track, on budget, and in touch with your personal style.

Signature Sasha: Wedding Design Planner will help you design and beautifully and flawlessly plan your wedding, leaving your guests wanting more, and saying it was the best wedding they can remember.

Meet SASHA SOUZA

Celebrity wedding and event designer Sasha Souza is internationally recognized as a trendsetter, top innovator, and leader in the wedding and event industry. Owner of prominent event design company Sasha Souza Events since 1995, Souza is one of only a handful of wedding designers who have been named a Master Wedding Planner, the highest designation given by the Association of Bridal Consultants. Souza is the recipient of numerous awards including the Special Events Magazine Gala Award winner for “Best Dining Tabletop Design”, Event Solutions Magazine “Designer of the Year” and three ISES Westie Awards and was named by Modern Bride magazine as a “Top 25 Trendsetters” in the wedding design industry. She has served as an Event Solutions Advisory Board member and on the board of International Special Events Society’s Napa/Sonoma Chapter, and is a regular contributor to Bridal Guide magazine.

Souza has authored two event design books and a wedding design planner. Signature Sasha: Weddings and Celebrations to Inspire features images from many of Souza’s beautiful events and offers event inspiration, practical advice, design ideas, design-your-own suggestions and directions, color palettes, real wedding and celebration images, and other party tips for both the party throwing layman and event industry professionals. Souza’s first book, Signature Sasha: Magnificent Weddings by Design, received the Gold Award for the 2011 Independent Publisher Book Awards and is a stunning, hard cover wedding design book featuring beautiful wedding design photography. A culmination of her many years as a top wedding designer, Signature Sasha: Magnificent Weddings by Design provides brides, event planners, florists and event professionals with unique wedding design inspiration and was the first book of its kind to offer details on event design ranging from color couture, to floral, to creating inspiration boards, and much more. Her newest book is Signature Sasha: Wedding Design Planner which provides planners and brides-to-be with innovative approaches, planning tools, guidelines, and other wedding design necessities to keep you organized, prepared, on budget and well-informed through the entire wedding design planning process. It walks you through the steps of crafting each element of your wedding, including decorations, flowers, cake, venue, seating assignments, table top arrangements, timelines, and much more!

In 2016, Souza launched the Consultancy for Creatives brand which helps creative event professionals take their business to their next level. A mix of one-on-one coaching and mentoring and online DIY style Master Classes, Souza has created a new way of reaching the ever-expanding hospitality market & provides another level of professionalism to the industry.

Believing strongly in giving back, Souza was the Founding President of Wish Upon a Wedding, the only national wedding wish granting non-profit for couples facing terminal illness or other life altering circumstances, and served for 5 years as the Events Chair and Executive Committee Secretary of the Search Foundation which helps planners in the events industry who have faced catastrophic loss and illness.